What's your home worth?
Get a custom home valuation from someone who understands mid-century modern homes.
How I sell homes differently
I help homeowners sell in San Jose, Sunnyvale, Cupertino, Palo Alto, Los Gatos, and Saratoga, including Eichler and mid-century modern homes, where the right buyer pays for authenticity.
Tech-forward marketing
Professional photography, video, aerial shots where they fit, and social. Your home gets seen by the right buyers, not just everyone.
See the marketing planPricing strategy
I use local comps, market timing, and an honest read on your home's condition. No pricing for the ego.
How I price a homeRenovation-aware
Mid-century modern homes have specific buyers who value authenticity. I know what to preserve, what to update, and what to skip.
Selling a mid-century homeHow selling with me works
Selling is a series of decisions, and most of them happen before your home ever hits the market. Here's every stage, what I handle, and what I'll need from you.
Walkthrough and strategy
About an hour
I walk the house with you, hear your goals and timing, and explain how I work and how I'm paid before you sign anything.
What I do
- Note what buyers will love and what they'll question
- Explain the listing agreement and my commission, which is negotiable
- Talk through timing, especially if you're also buying
What you do
- Share your timeline, your next move, and what you know about the house
Pricing and net sheet
A few days
You get a pricing recommendation built from recent comparable sales, plus an estimate of what you'd walk away with.
What I do
- Pull and adjust comparable sales, pendings, and competing listings
- Recommend a list price and explain the reasoning
- Estimate your costs and net proceeds
What you do
- Decide on the price and terms you're comfortable with
Prep, inspections, and disclosures
2 to 6 weeks
We fix what's worth fixing, skip what isn't, and get the disclosure package started so buyers can bid with confidence.
What I do
- Give you a prioritized prep list: fix, leave, or disclose
- Coordinate stagers, cleaners, and trades
- Order pre-sale inspections and assemble the disclosure package
What you do
- Fill out the seller disclosure forms honestly and completely
- Declutter and decide on staging
Photos and launch
About a week
Professional photography and video, then the listing goes live everywhere at once.
What I do
- Schedule photography, video, and floor plans
- Write the listing and launch on the MLS and major home search sites
- Reach out to local agents with active buyers
What you do
- Keep the house show-ready and plan where you'll be during showings
Showings and offers
Usually 1 to 3 weeks
Open houses and private showings, then we review offers together, side by side, on price and terms.
What I do
- Host open houses and follow up with every agent who shows the home
- Send you weekly updates, plus feedback after showings
- Compare offers on price, contingencies, financing, and timing, and negotiate
What you do
- Choose the offer, or counter, with my recommendation in hand
Escrow and closing
Often about a month
Once you accept, the buyer inspects, appraises, and finalizes their loan. I keep every deadline on track until it closes.
What I do
- Track the buyer's contingency deadlines and push for removals
- Handle repair requests and appraisal questions
- Coordinate with escrow, title, and the buyer's agent
What you do
- Sign closing documents and hand over keys
How I price your home
Price is the most important marketing decision we make. Here's how I get to a number, so you can check my reasoning.
Sold comps first
Recent sales of similar homes nearby are the strongest evidence of what buyers will pay. I start there, not with list prices or online estimates.
Pendings and actives as context
Homes in contract show where the market is heading. Active listings are your competition: buyers will compare your home to them the same weekend.
Adjusted for your home
No two homes are identical. I adjust for size, lot, condition, layout, updates, and location on the street, and explain each adjustment.
Why overpricing costs you
A home priced above the market sits while new listings take the attention. When a price drop finally comes, buyers wonder what's wrong.
Strategy, not just a number
We'll decide together whether to price right at market value or set an offer date and let buyers compete, based on your home and the season.
How I market your home
Buyers decide from their phones whether to visit. Every listing gets the full package.
Professional photography
Shot by a real estate photographer, with the light and angles that make people book a showing.
Video and aerial photos
A walkthrough video where it fits the home, and aerial photos where the lot, views, or neighborhood are part of the story.
Floor plan
Buyers want to know how the rooms connect. A floor plan answers that before they arrive.
MLS and home search sites
Your listing goes on the MLS, which feeds the major home search sites, with a description written to be read, not skimmed.
Social media
Your home on my Instagram, TikTok, and YouTube, where local buyers and agents already follow along.
Agent outreach and open houses
I reach out to local agents with active buyers and host open houses, and I follow up with everyone who comes through.
Getting your home ready
The goal isn't a remodel. It's removing every reason a buyer would discount your home, without spending money you won't get back.
Usually worth doing
Deep cleaning, fresh paint in neutral colors, repairs to anything broken or leaking, and tidy landscaping. They're inexpensive and show up in every photo.
Usually worth leaving
Kitchen and bathroom remodels. Buyers have their own taste, and a rushed remodel rarely returns what it costs.
Fix or disclose
Bigger items, like a roof, a sewer line, or a foundation issue, are a judgment call. Sometimes the repair pays off; sometimes disclosing and pricing for it does.
Staging
Empty rooms photograph small. Staging helps buyers see scale and how they'd live there, whether that's a full professional stage or editing what you already have.
What selling costs
My commission is set in our listing agreement, and it's negotiable. How the buyer's agent gets paid changed in 2024, and it's now something we decide together for your home.
Beyond commission, there are transfer taxes, escrow and title fees, and whatever prep we agree is worth doing. Every home is different, so I'll put it all on one sheet for you: what selling will cost and what you'll walk away with.
Disclosures and pre-sale inspections
California expects sellers to share what they know about their home. Done well, it protects you after the sale and helps buyers bid with confidence.
What you'll disclose
A set of state forms about the home's condition, history, and location. You fill in what you know; I walk you through every question.
Pre-sale inspections
Many Bay Area sellers order inspections before listing, so buyers can read the reports before they bid. It tends to bring cleaner offers and fewer surprises in escrow.
I handle the paperwork
I'll tell you which reports your home needs, order them, and assemble the package, so nothing is missed.
Selling an Eichler or mid-century home
Mid-century buyers are a specific audience. They notice details other buyers miss, and they'll pay for the right ones.
Lead with the architecture
The post-and-beam structure, walls of glass, atrium, and original materials go first in the photos and the listing, not last.
Preserve what matters
Original features, like mahogany paneling or a period fireplace, are often worth keeping. I'll tell you what to restore, what to leave, and what to skip.
Answer the questions upfront
Radiant heating, roofs, and single-pane glass are the first things an Eichler buyer asks about. Inspections and records answer them before they become negotiating points.
Reach the right buyers
Mid-century buyers often follow these homes closely. Marketing aimed at them reaches the people most likely to value your home.
Before you list
Gather these early and the weeks before launch get much easier.
Find your purchase and loan paperwork
Your closing documents, current mortgage statement, and any home equity line, so we can estimate your payoff.
Pull together permits and work records
Permits, invoices, and warranties for roofs, HVAC, remodels, and additions. Buyers will ask.
Write down what you know
Past leaks, repairs, insurance claims, and neighborhood issues. You'll need them for the disclosure forms.
Gather HOA documents, if you have one
Contact information for the association and any recent notices or special assessments.
Plan your next move
Where you're going, and whether you'll need time after closing. That shapes our timeline and the terms we ask for.
Talk to your tax advisor
Especially if you've owned the home a long time or plan to buy again. It's worth a call before we set a price.
Questions, answered
Common questions
How long does it take to sell a home?
Prep typically takes a few weeks, time on the market depends on the home and the season, and escrow is often about a month once you accept an offer. I'll give you a realistic timeline for your home at our first walkthrough.
Can I buy my next home before I sell this one?
Yes, but the sequence matters. Buying first may mean a bridge loan or carrying two homes for a while. Selling first may mean renting back from your buyer or finding a short-term place. We'll map out the option that fits your finances.
Can I sell my home as-is?
Yes. Selling as-is means you won't make repairs. It doesn't change your duty to disclose what you know, and buyers will still inspect and factor the condition into their offer.
Do I have to pay the buyer's agent?
Not necessarily. It's a choice now, and many sellers still offer it to attract buyers. We'll decide together what makes sense for your home and your market.
Get a free home valuation
I'll send you a custom report on your home's current value, plus what would move that number.